Based on 18 years' experience consulting with
major Fortune 500 companies, this book provides a unique model
for senior executives and their advisors to understand, analyze
and act on cultural differences, even in the case of an alliance
between two companies from the same country and the same sector.
Examples of conclusions drawn from diagnostic exercises,
showing how these can rapidly translate into operational choices
and decisions

Audience
This book has something for everone: CEOs, senior managers,
HR and Communications managers, Task Force leaders and Integration
Steering committee members, Consultants, Business academics
and students.

About the Authors
All three authors work for ICM, an international management
consulting firm based in Paris which focuses on managing
cultural differences and change.
Irene Rodgers has been a guest speaker at Harvard
Business School, Management Centre Europe, and Conference
Centre Hong Kong, on the subject of bi-cultural audits in
post-merger integration.
Charles Gancel is a co-founder and Managing Partner
of ICM. He has worked with companies in Europe, North America
and Russia. His clients include IBM, Alcan, Câbles
Pirelli, Chronopost, Union Chimique Belge, Matra Airbus,
Exxon Chemical and the EC.
Marc Raynaud is a Managing Partner of ICM, and has
worked in depth with companies in France, Sweden, Greece,
England, the United States, Canada and Japan. His clients
include Volvo, Renault, Air France, Delta, Electricité
de France, Gaz de France, BSN, Hewlett Packard, France Télécom,
Norsk Hydro, Valéo, and Thomson Broadcast.
The authors have published articles in Personnel - ANDCP,
Communication World, Journal of Management Development,
Executive Development and a range of French newspapers/
journals e.g. Les Echos, La Tribune, Classe Export and L'Expansion
Management Review.
They are based in France, with offices in China and US.
Visit the authors' website:
Endorsements
"ICM's approach to understanding cultural fundamentals
is of tremendous help in controlling and accelerating international
integration. It is all about changing and opening people's
mind. A crucial task."
Christophe Navarre - CEO Moët-Hennessy
"This book is an honest, pragmatic and lively sharing
of experience: most valuable for those managers who recognize
that common direction and tolerance for differences constitute
the basis for trust, motivation and performance in today's
corporate business life."
Gérard de Saint Remy - Former CEO Alcan de France
"Signing an agreement to buy or merge a business is
only the beginning. This book succeeds in highlighting the
cultural implication which are likely to be involved and
what needs to be done to make the most of them."
Austin O'Malley, Former Chief Executive, Automotive Division,
PPG Industries Europe
"I would like to acknowledge the high quality of ICM's
work in helping us build our leadership team across different
corporate cultures. The immediate result was satisfaction
of all team members and a real increase of motivation. Three
months later, my team is on a continuous improvement cycle,
working in a climate of serenity and mutual trust."
Jean-Luc Pardessus, Président, Campbell France