HOW TO ENTER | THE RULES | THE PRIZES | THE WINNERS

ALSO: Complete our survey for a chance to win a case of wine!

Case studies are increasingly becoming the most important teaching feature of any marketing course. Here at McGraw Hill, we are dedicated to publishing books which feature only the very best teaching and case study materials. We would therefore like to invite you to submit your best teaching case/s for publication in the forthcoming fourth edition of David Jobber's best selling text Principles and Practice of Marketing.   Please submit your case/s electronically (in full compliance with the rules and conditions of entry) to Tracey Alcock (Acquisitions Editor McGraw Hill Europe) at tracey_alcock@mcgraw-hill.com. Both new and previously written case studies are welcome for submission. The deadline for the submission of cases is November 30th 2002. All cases will be carefully assessed and considered by Professor David Jobber in collaboration with McGraw Hill Publishers. Please note that no case study material submitted will be published or issued in any other form without notification of the case contributor. Each selected case and case contributor will also be fully acknowledged upon publication in the book preface.   CRITERIA Each case submitted will be judged on the following criteria: Suitability for an introductory module in marketing Ability to illustrate and apply the concepts and principles of the book (please see current edition for subject guidance) Depth of analytical potential (bearing in mind the introductory nature of the book) Topicality, currency and relevance to students Quality of the case notes provided RULES & CONDITIONS of ENTRY Each case submitted must adhere to the following guidelines: Each case should be no longer then 3500 words (including appendices) By submitting a case, the author agrees to its publication in Principles and Practice of Marketing 4e and / or the Online Learning Centre website Authors should indicate in their submission the textbook chapters for which their case study is most appropriate All submissions should be original and non-published Authors should clear all necessary permissions to reproduce material from other sources included in the case study Authors may submit multiple case entries All cases will be judged by Professor David Jobber in association with McGraw Hill Each case must be accompanied by a set of teaching notes (see below) TEACHING NOTES Each case should be accompanied by a set of study notes that will be supplied to lecturers via the book's accompanying Online Learning Centre. Case notes should be organised within the following structure: Synopsis Teaching Objectives Suggested Teaching Approach (this should also include full answers to the questions set and how the case can best be used as a teaching vehicle). To help you decide which of your cases would be most relevant to the content of the book, please see the current Table of Contents The three most successful entries will each receive a prize (as well as being published in the new edition of Jobber): 1st Prize: 500 2nd Prize: 300 3rd Prize: 200 Additional case studies which are selected for inclusion within either the text or the accompanying web site, will attract a prize of a bottle of champagne. In the instance of multiple authors, each author will receive a bottle each. In the instance of multiple successful entries, an author will receive a bottle for each successful case.   All winners and cases chosen will be announced at the McGraw Hill Case Study Receptions 2003 Make sure you are attending either EMAC 2003 or the Academy of Marketing 2003 where the prizes and champagne will be awarded!   ALSO... ... WIN A CASE OF WINE! Are your recommending the current edition of Principles and Practice of marketing 3e? Then by simply completing our survey on how you use the cases within the text, you will be entered into a draw for a case of wine! (Closing Date: 30 Sept 2002)