Welcome to the Online Learning Centre for International Marketing, 4th edition

Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. Here you can find a host of information about the book and a range of downloadable supplements for students and lecturers.

The Student Centre contains material to accompany the study of International Marketing. This material includes:

You can click on the menu to the left of this page to view these resources.
Chapter-by-chapter resources can be viewed by clicking on the drop-down list.

The Lecturer Centre for this title contains a host of downloadable material for lecturers who adopt International Marketing 4th edition. The material in the Lecturer Centre includes:

ACCESSING THE LECTURER CENTRE

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY

If you are considering using International Marketing for course adoption, you can request a complimentary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.