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Economics 8/e Essentials of Marketing  4/e
Economics 8/e
with PowerWeb and Online Learning Centre
Essentials of Marketing 4/e
February 2005, ISBN: 0077107756, RRP: £39.99 December 2001, ISBN: 0077098609, RRP: £36.99
Your price: £31.99 - save £8 Your price: £29.59 - save £7.40
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Overview Overview

Begg, Fischer and Dornbusch, Economics 8/e, is the definitive economics textbook. The new edition of the best selling 'student bible' aims to teach students how economics really works in the world today. The new edition continues to engage with the latest theoretical developments in economics. With a host of new boxes, data, and examples throughout, the new revision brings economics right up-to-date.

Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.
Features Features

Fully revised coverage of competition policy in Chapter 17

Thorough revisions to coverage of inflation targeting in Chapters 24 and 25

New and updated boxes with an international flavour throughout the book

The new edition comes with Powerweb. The Power Web password card packaged with the book provides students with free access through the book's Online Learning Centre (OLC) to an online database of articles, news features, cases, quizzes and more, dealing with economics topics. Power Web is an excellent source of information for research and assignments, and enables students to keep up-to-date with economics in the news.

The book continues to offer a clear and consistent structure for students to follow

New coverage of how technology is used across the full range of marketing applications

Extended coverage of direct marketing, customer care and relationship marketing

Fully revised and substantially modified, with the advice and contributions of the CIM Senior Examiner

New Mini Cases throughout the text

New material on combining and extending the marketing mix, within the marketing planning section

UK/European perspective

Table of Contents Table of Contents
Part One: Introduction
1. Economics and the economy
2. Tools of economic analysis
3. Demand, supply, and the market
4. Elasticities of demand and supply

Part Two: Microeconomics
5. Consumer choice and demand decisions
6. Introducing supply decisions
7. Costs and supply
8. Perfect competition and pure monopoly
9. Market structure and imperfect competition
10. The labour market
11. Different types of labour
12. Factor markets and income distribution
13. Risk and information
14. The information economy

Part Three: Welfare Economics
15. Welfare economics
16. Government spending and revenue
17. Industrial policy and competition policy
18. Natural monopoly: public or private?

Part Four: Macroeconomics
19: Intro to macroeconomics
20: Output and aggregate demand
21: Fiscal policy and foreign trade
22. Money and Banking
23. Interest rates and monetary transmission
24. Monetary and fiscal policy
25. Aggregate supply, prices and the adjustment to shocks
26. Inflation, expectations, and credibility
27. Unemployment
28. Exchange rates and the balance of payments
29: Open economy macroeconomics
30. Economic Growth
31. Business cycles
32. Macroeconomics: taking stock

Part Five: The World Economy
33: International trade
34: Exchange rate regimes
35: European integration
36: Less developed countries

Part One: Marketing Perspective and Context
1. The Marketing Culture
2. The Marketing Environment
3. Understanding the Behaviour of Customers
4. Market segmentation, targeting and positioning

Part Two: The Marketing Tools
5. Marketing Information Systems and Research
6. The product (or service)
7. Pricing
8. Channels of distribution and logistics
9. Marketing communications
10. Selling and sales management

Part Three: Marketing Planning and Decision-Making
11. Sales Forecasting
12. Marketing planning: combining the marketing mix

Part Four: Marketing's Wider Issues
13. Customer care and relationship marketing
14. International Marketing

Part Five: Case Studies
15. Undertaking extended case studies
16. Undertaking mini case studies

Appendix 1: Further strategic marketing planning tools
Appendix 2: Extended case studies: further useful concepts and definitions