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| Overview |
The only way to beat the competition is to stop trying to beat the competition Instead, focus on creating new and uncontested market space. Growth strategy is hot right now, as executives continue to turn their attention toward growth. |
| About the authors |
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints. They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them 'two of Europe's brightest business thinkers'Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.' They split their time between New York and Fontainebleau, France.
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