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| Overview |
Strategy Maps takes readers to the next level of precision in strategy implementation Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. Offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. Helps get the entire organization involved in strategy. |
| About the authors |
David P. Norton serves as a Director with the Balanced Scorecard Collaborative. |
