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| About the book |
From one of the founding executives of FedEx comes the first full inside story of how Fed Ex came to be one of the world's most successful, innovative, and admired companies Frock reveals the details of how the company was conceived, launched, kept afloat despite incredible obstacles. The story contains examples like |
| Key features |
| About the authors |
| Table of contents |
Preface SECTION I ? FROM SCEPTICISM TO AFFIRMATION: Before May 1972 1. Introduction - The Trail of Inspiration 2. Checking With the Experts 3. Feeling More Comfortable 4. This Dog Might Hunt! 5. An Unscientific, Irrational Decision 6. Kick the Tires, Light the Fires SECTION II ? NAIVE OPTIMISM: May 1972 to March 1973 7. A Climate of Chaos 8. Mail, Charter, and a Future Executive 9. Looking for a few Good People 10. Mr. Smith Goes to Washington 11. Don?t Buy Anything 12. At Least Hot Suit Knows When He?s Getting Out 13. Roadblocks and Optimism 14. Let?s Call It a System Test! SECTION III ? WITHIN AN INCH OF FAILURE: April 1973 to May 1974 15. The Marine Corps Boot Camp Mode 16. Just a Regular Employee with an Ordinary Job 17. Rescue at the Edge of a Precipice 18. A Light for the Darkness 19. A Little Help From Our Friends 20. Summoned to a Special Meeting 21. Wait a Minute, We Need That SECTION IV ? ONE FOR ALL AND ALL FOR ONE: June 1974 to May 1978 22. A General in the Gorilla Camp 23. Digging for Gold in New York 24. Well Then, You Don?t Need Me! 25. Just a Little Thing I Learned in Nam 26. I?ll Just Give You Enough Rope to Hang Yourself 27. Just Step Out of the Way SECTION V ? A MODEL FOR OTHERS TO EMULATE: 1972 to Present 28. The Trinity of Cyclical Action 29. The Wind Beneath the Wings of Success 30. Chrysalis - Caterpillar to Butterfly 31. Going From Mach One to Idle 32. Concordes, Dirigibles, and Separation 33. Parting Thoughts |
