Data Driven. Profiting from Your Most Important Business Asset - Thomas Redman

Overview

Your company's data has the potential to add enormous value to every facet of the organization - from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused - or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability.

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.