Home
Higher Education
Professional
Open University Press
Schools
The McGraw-Hill Companies
McGraw-Hill Education, EMEA
Search our catalogue
Advanced Search Options
Book details

ISBN: 9781259060762
Division: Higher Education
Pub Date: APR-13
Pages: 832

Edition: 19
Format: Paperback
Availability: In Stock

Basic Marketing

William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy


________________________________________________


About the book

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

 

 

--