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| About the book |
`This is a highly accessible, yet an adequately sophisticated text, which can be enjoyed by students across the skills spectrum. I am confident that it will help students who suffer from maths phobia as it offers to teach statistics with anxiety-busting clarity. The book benefits from easy to follow demonstrations and illustrations of statistical methods and techniques, which are highly relevant for business and management research at the undergraduate and masters level courses.' Professor Mustafa F. Ozbilgin, University of East Anglia, UK Are you confused about which statistical tests to use, when you should be using them and why you should be using them? This book is about helping you to choose and use the right statistical technique to analyse your data and write about your results and findings convincingly. It provides a concise and accessible guide to the essential statistical skills needed for success in your assignment, project or dissertation. Berman Brown and Saunders concentrate on particular statistical tests and their three Ws ' what, why, and when. They provide you with the tools to choose the graphs and statistics that are suitable for your data, and to understand what the statistical results actually mean. In addition, the book:
Dealing with Statistics is key reading for students undertaking a social science or business and management assignment, project or dissertation as part of an undergraduate or Masters qualification. |
| Key features |
Berman Brown and Saunders concentrate on particular statistical tests and their three Ws ¿ what, why, and when. They provide you with the tools to choose the graphs and statistics that are suitable for your data, and to understand what the statistical results actually mean. The book explains why it is impossible to avoid using statistics in analysing data. Describes the language of statistics to make it easier to understand the various terms used for statistical techniques. Deals with using tables and charts to present data so that they are easy to understand. Explains the statistics used to describe data used to infer differences and relationships. The book also includes a handy alphabet of statistics as well as a glossary of key statistical terms.
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| About the authors |
Reva Berman Brown was Professor of Management Research at the Business School, Oxford Brookes University Business School, UK.
Mark Saunders is Professor of Business Research Methods and Assistant Dean (Director of Research and Doctoral Programmes) at the Business School, Oxford Brookes University, UK.
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| Table of contents |
Preface About the authors Why you need to use statistics in your research Understanding statistical language Linking data collection with analysis Presenting data Describing data Inferring differences and relationships from data What next? Appendix 1 Asking questions and types of data Appendix 2 Useful statistical software you could use Appendix 3 An alphabet of statistics Glossary Index |
