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| Introduction |
This book is about the coming together of media and sport that has had enormous influence on contemporary culture. It contains 'classic' and contemporary contributions from international scholars concerned with how media sport is produced and how we interpret it from our different national, social and cultural vantage points. |
| About the book |
This is a carefully selected anthology of important and contemporary work dedicated to understanding the relationships between sport, culture and the media. It is both a stand-alone work and a useful accompaniment to the editor's highly praised book 'Sport, Culture and the Media: The Unruly Trinity'. The book covers both how media sport is produced and the ways in which it can be interpreted. It is divided into two related sections: 'Media Sport Construction: History, Labour, Culture and Economics' addresses such important topics as globalization, media convergence, the corporate contest for broadcast rights, the making of sports pages and broadcasts, and the staging of mega-media sports events like the Olympic Games. 'Media Sport Deconstruction: Readings, Forms, Ideologies and Futures' is concerned with issues including nationalism, gender, sexuality, ethnicity and race in sports television, the press, fiction and new media. Readers will, therefore, gain a comprehensive grasp of the cultural significance of media sport. |
| Key features |
| About the authors |
David Rowe is a graduate of the Universities of Nottingham, York and Essex. He is Director of the Cultural Industries and Practices Research Centre (CIPS) at the University of Newcastle, Australia.
His books include: |
| Table of contents |
1. Rowe, David: 'Introduction: Mapping the Media Sports Cultural Complex' PART I: Media Sport Construction: History, Labour, Culture and Economics * Editor's Overview 2. Goldlust, John: 'Sport as Entertainment: The role of Mass Communications' 3. Chandler, Joan: 'The TV and Sports Industries' 4. Wenner, Lawrence A: 'The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials' 5. Miller, Toby, Lawrence, Geoffrey, McKay, Jim and Rowe, David: 'Sports Media sans Frontieres' 6. Andrews, David L: 'Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy' 7. Lowes, Mark D: 'Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press' 8. Silk, Michael, Slack, Trevor and Amis, John: 'Bread, Butter and Gravy: An Institutional Approach to Televised Sport Producion' 9. Roche, Maurice: 'Mega-Events and Media Culture: Sport and the Olympics' PART II: Media Sport Deconstruction: Readings, Forms, Ideologies and Futures 10. de Moragas Spa, Miguel, Rivenburgh, Nancy K and Larson James F: 'Local Visions of the Global: Some Perspectives from Around the World' 11. Armstrong, Ketra L: 'Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism' 12. Messner, Michael A, Dunbar, Michele and Hunt, Darnell: 'The Televised Sports Manhood Formula 13. Davis, Laurel A: 'The Basic Content: Ideally Beautiful and Sexy Women for Men' 14. Kusz, Kyle W: 'I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America' 15. Stevenson, Deborah: 'Women, Sport and Globalization: Competing Discourses of Sexuality and Nation' 16. McGimpsey, David: 'Everybody Can Play (Except You): Baseball Fiction and Difference' 17. Rinehart, Robert E: 'Sport as Constructed Audience: A Case Study of ESPN's The eXtreme Games' 18. Stoddart, Brian: 'Convergence: Sport on the Information Superhighway' 19. Sagas, Michael, Cunningham, George B, Wigley, Brian J and Ashley, Frank B: 'Internet Coverage of University Softball and Baseball Websites: The Inequity Continues' |
