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| About the book |
The combination of David Begg with new co-author Gianluigi Vernasca is one of the many reasons that the 10th edition of Economics stands out from the crowd. After extensive research, they have revised the structure of the book to make it more concise, perfected their rigorous yet accessible approach, updated data throughout and created over 80 new example boxes. The result is a textbook fully equipped with everything you need to master your economics principles course. |
| Key features |
| About the authors |
Professor David Begg is Principal of the the business school at Imperial College London, currently ranked the world's joint fifth best university (Times Higher Education Supplement, November 2009). Born in Glasgow, David went to Cambridge in the hope of playing cricket but became fascinated with economics. After also studying at Oxford, he won a Kennedy Scholarship to the Massachusetts Institute of Technology, where Stanley Fischer and Rudiger Dornbusch were his PhD supervisors. David returned to jobs at Oxford then London universities. In 1983 he got together with Stan and Rudi to write what has become Europe's most successful economics textbook, featured by BBC Radio 4 in its series `Student Bibles' along with other such classics as Gray's Anatomy (with over 100 years' start, now in its 39th edition!). Gianluigi Vernasca joined the Department of Economics, University of Essex, in September 2006. Gianluigi's areas of research include industrial organization, game theory and intergenerational economics. He previously taught at the University of York and at the University of Pavia.
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| Table of contents |
Part 1: Introduction 1. Economics and the Economy 2. Tools of Economic Analysis 3. Demand, Supply and the Market Part 2: Positive Microeconomics 4. Elasticities of Demand and Supply 5. Consumer Choice and Demand Decisions 6. Introducing Supply Decisions 7. Cost and Supply 8. Perfect Competition and Pure Monopoly 9. Market Structure and Imperfect Competition 10. The Labour Market 11. Factor Markets and Income Distribution 12. Risk and Information Part 3: Welfare Economics 13. Welfare Economics 14. Government Spending and Revenue Part 4: Macroeconomics 15. Introduction to Macroeconomics 16. Output and Aggregate Demand 17. Fiscal Policy and Foreign Trade 18. Money and Banking 19. Interest Rates and Monetary Transmission 20. Monetary and Fiscal Policy 21. Aggregate Supply, Prices and Adjustment to Shocks 22. Inflation, Expectations and Credibility 23. Unemployment 24. Exchange Rates and the Balance of Payments 25. Open Economy Macroeconomics 26. Economic Growth 27. Business Cycles Part 5: The World Economy 28. International Trade 29. Exchange Rate Regimes |
