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| About the book |
The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules. The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making. The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions. |
| Key features |
| Table of contents |
1- Introduction to Strategy 2- Systems Model and Strategy Map Part 1- Strategic Analysis 3- The Microeconomics of Strategy 4- The Macroeconomics of Strategy 5- Competitive Strategy: The Analysis of Strategic Position 6- Competitive Strategy: The Analysis of Strategic Capability 7- The Competitive Environment 8- Corporate Strategy: Adding Value in Multi-Business Firms 9- Global Strategies and International Advantage Part 2- Strategic Implementation 10- Organisational Models and Approaches to Strategy 11- Risk, Uncertainty and Strategy 12- Strategic Decision Making: Process Analysis 13- Strategic Decision Making: Managing Strategic Change 14- Strategy as Knowledge: Innovation and Learning Part 3- Strategic Performance 15- Strategy and Corporate Governance 16- Analyzing and Measuring Strategic Performance Long Case Section |
