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| About the book |
Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations. |
| Key features |
| About the authors |
David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984. He has also been an adviser to the Bank of England, the Treasury and the IMF. Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry. |
| Table of contents |
Section 1: Introduction 1. Economics for Business Section 2: Understanding Markets 2. Consumers in the market place 3. Firms in the market place 4. Markets in action Section 3: Competition and Profitability 5. Market structure and firm performance 6. Strategic Rivalry 7. Growth strategies 8. Governing business Section 4: Domestic Macroeconomics 9. Introduction to the Macroeconomy 10. Measuring macroeconomic variables and policy issues 11. Expenditure and Fiscal Policy 12. Money, Banking and Interest 13. Inflation, output and economic policy 14. Supply side policies and economic growth Section 5: Global Economics 15. Exchange rates and the balance of payments 16. Globalization |
