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| About the book |
Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research. |
| Key features |
The new edition features an EZTest online testbank containing hundreds of multiple-choice and short-answer questions from which lecturers can easily create the perfect tests for their courses. Inclusion of this brand new chapter provides a balanced account of the subject. Further coverage of quantitative business research methods is also integrated throughout the text. There is a recurring case study in each chapter, which follows the progress of a research project step-by-step. This draws out the key themes of each chapter and clearly illustrates concepts to students. Chapter 2 contains an annotated example of a good research proposal to help students identify and adhere to good practice. New topics are integrated throughout the book to ensure the most contemporary and up-to-date coverage. These include web based data bases, web based surveys and there is also a new section on content analysis. |
| About the author |
| Table of contents |
Part I Essentials of Research Chapter 1 The nature of business and management research Chapter 2 Research process and proposal Chapter 3 Literature review Chapter 4 Research Ethics Part II Research Approaches Chapter 5 Quantitative and qualitative research Chapter 6 Sampling strategies: from one case to the whole population Chapter 7 Survey Research Chapter 8 Secondary data, archival sources and content analysis Chapter 9 Observational, action and ethnographic research Chapter 10 Case Studies and Qualitative Interviews (NEW!) Chapter 11 Experiments Part III Research Instruments Chapter 12 Measurements and scales Chapter 13 Field work: questionnaire and responses Chapter 14 Writing and presenting research outcomes Part IV Statistical background (on CD-ROM) Chapter 15 Data preparation and description Chapter 16 Exploring, displaying and examining data Chapter 17 Hypothesis testing Chapter 18 Measure of association Chapter 19 Multivariate analysis: an overview |
