| Table of contents |
Preface Part 1: The Firm and the Creation of Value Chapter 1 ~ Economic Organisations and Efficiency Chapter 2 ~ A Strategic Approach to the Firm Chapter 3 ~ Vertical and Virtual Boundaries Chapter 4 ~ Horizontal boundaries and Diversification Chapter 5 ~ Growth and Entrepreneurship Chapter 6 ~ Corporate Control and Organisational Design Chapter 7 ~ Wages, Incentives and Human Resources Part 2: Capturing Value form the Market Chapter 8 ~ Market Structure and the Strategic Environment Chapter 9 ~ Imperfect Competition and Government Intervention Chapter 10 ~ The Dominant Firm and Predation Chapter 11 ~ Price Discrimination and Bundling Chapter 12 ~ Reputation and Vertical Restraints Chapter 13 ~ Product Differentiation and Advertising Chapter 14 ~ Competitive Advantage, Invention and Innovation Glossary |




