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ISBN: 9780077108137
Division: Higher Education
Pub Date: MAR-06
Pages: 512

Edition: 01
Format: Paperback
Availability: In Stock

The Economics of Organisations and Strategy

Sean Rickard
(Cranfield)

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Table of contents

Preface

Part 1: The Firm and the Creation of Value

Chapter 1 ~ Economic Organisations and Efficiency
Chapter 2 ~ A Strategic Approach to the Firm
Chapter 3 ~ Vertical and Virtual Boundaries
Chapter 4 ~ Horizontal boundaries and Diversification
Chapter 5 ~ Growth and Entrepreneurship
Chapter 6 ~ Corporate Control and Organisational Design
Chapter 7 ~ Wages, Incentives and Human Resources

Part 2: Capturing Value form the Market

Chapter 8 ~ Market Structure and the Strategic Environment
Chapter 9 ~ Imperfect Competition and Government Intervention
Chapter 10 ~ The Dominant Firm and Predation
Chapter 11 ~ Price Discrimination and Bundling
Chapter 12 ~ Reputation and Vertical Restraints
Chapter 13 ~ Product Differentiation and Advertising
Chapter 14 ~ Competitive Advantage, Invention and Innovation

Glossary

 

 

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