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Book details

ISBN: 9780077103927
Division: Higher Education
Pub Date: NOV-04
Pages: 592

Edition: 01
Format: Paperback
Availability: In Stock

Business Economics: A Contemporary Approach

Peter Earl, Tim Wakeley


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About the book

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.

 

 

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