McGraw-Hill Higher Education EMEA

About the book

This classic text by the creators of the PRECEDE-PROCEED model provides a comprehensive overview of the principles and processes of health promotion planning. Backed by the authors? reputations as leading researchers and practitioners in the field, it is an invaluable up-to-date resource for students and practitioners in any discipline whose programs will include a significant health education or health promotion component.

Key features

Introduces a flow diagram or algorithm in Chapter 1 to help users of the PRECEDE-PROCEED model find more efficient starting points and skip stages that are previously developed.

Clarifies the presentation of epidemiological, behavioral, and environmental assessment phases (plus genetics) of the PRECEDE-PROCEED model by merging them into one phase and one chapter.

Expands upon the notion that this new iteration of the PRECEDE-PROCEED model will help planners as they tackle health issues that are embedded in ecological complexities.

Integrates the evaluation considerations into each phase, rather than leaving that subject to a later chapter. Formative evaluation and the establishment of goals and objectives and baseline measures during the earlier assessment or diagnostic phases are now discussed in earlier chapters as part of the evaluation process.

Integrates technological tools throughout the application chapters.

Addresses the opportunity presented by the explosion of new research and development to fill the gap between the assessment phases and the evaluation phases, with more specific guidelines to the selection of interventions to match the population needs and contextual circumstances, using theory and previous research and evaluation compilations to guide the intervention mapping process.

Offers coverage appropriate for all health professionals and health science students who would apply educational and ecological principles to their planning of health programs (not just health education programs).

Links the book to its companion author-maintained, resource-rich website (www.lgreen.net), which provides links to the rest of the World Wide Web, streamlined internal links to a bibliography of over 900 published applications of the Model, updated headlines, milestones and benchmarks, PowerPoint slides with animated (build) features of some of the more complex graphs and charts that appear in the book, and links to related material in several other books published by the authors and by McGraw-Hill.

The PRECEDE-PROCEED model on which this text is based provides a series of phases for effective planning, implementation, and evaluation of health promotion programs.

Each chapter includes references and extensive endnotes from the most current literature and is backed by the authors' reputations as leading researchers and practitioners in the field.

Separate chapters on community, occupational, educational, and health-care settings address real-world applications of the PRECEDE-PROCEED model.

About the author

Lawrence Green
Lawrence W. Green served on the public health and medical faculties of UC Berkeley, Hopkins, Texas, British Columbia, and is currently at the University of California at San Francisco as Program Leader for the Social and Behavioral Sciences for the UCSF Comprehensive Cancer Center. He has been a Visiting Professor at Berkeley, Harvard, Emory, the University of Maryland at College Park, the University of Maastricht in the Netherlands, the Shanghai Medical University in China, Lansdowne Scholar at the University of Victoria in Canada, and Chancellor?s Best Practices Scholar at the University of Newcastle in Australia. Dr. Green served the Carter Administration as the first Director of the Office of Health Information and Health Promotion, and the Clinton Administration as Acting Director of the Office of Smoking and Health at CDC. He retired in 2004 from CDC as Director of the Office of Science and Extramural Research. He received the highest awards of the American Public Health Association (Award of Excellence, the Mayhew Derryberry Award, and Distinguished Career Award), the American Academy of Health Behavior Research (first Research Laureate Medal), the International Union for Health Promotion and Education (the Doyen Jacques Perisot Medal), the American Association for Health Education (the Presidential Citation, the Scholar Award, and the Alliance Scholar), and the American School Health Association (Honorary Lifetime Fellow).

Marshall Kreuter
Dr. Kreuter is a public health consultant who focuses on the strategic planning, implementation, evaluation of community-based public health programs. In 2000, he retired as a Distinguished Scientist/Fellow at Centers for Disease Control and Prevention (CDC) in Atlanta where he served in several key leadership roles: as the Director of the Division of Health Education, as the first director of the Division of Chronic Disease Control and Community Intervention, and as Director of the Prevention Research Centers program. He and his co-workers at CDC refined the epidemiologic study of physical activity, initiated research and programs focused on the early detection of breast cancer, added a greater emphasis on school health, and created the Planned Approach to Community Health (PATCH) program. He holds Adjunct Professorships in the Rollins School of Public Health at Emory University in Atlanta, and in the School of Public Health at St. Louis University in St. Louis, Missouri. He is co-author, with Dr. Lawrence W. Green, of Health Planning: An Educational and Ecological Approach (4rd edition) and is principal author of: Community Health Promotion Ideas That Work 2e.