Marketing Management - J. Paul Peter,James Donnelly, Jr

About the book

Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Key features

New "Marketing Insights" featured boxes throughout the text replace the previous "Marketing Highlights" feature. These boxes help students solve marketing problems, analyze marketing cases, and develop marketing plans. More than 20 Marketing Insights have been added to this edition.

Types of Marketing: New or expanded discussions of the major types of marketing have been added to this edition giving students a better frame of reference for today's business world.

New "Additional Resources" section has been added to the end of each chapter. Designed to highlight our focus on current resources which students can utilize in solving marketing problems, analyzing marketing cases, and developing marketing plans, as well as assist in writing projects and case presentations.

New Cases include: Southwest Airlines 2008, Your Home is a Good Place, Inc, The Obama Campaign Strategy, Pets.com, Challenges Facing eBay in 2008, Walmart Stores 2008, Terra Bite Lounge, E&J Winery, Diversification Strategy 2008, Respironics, Incorporated, Research in Motion

Analysis of Cross-Functional Teams: Each chapter has cross-functional examples, coverage and topics woven throughout the text that reflects what¿s happening in today¿s business world. The text demonstrates how teams of people representing all areas of business work together to solve problems and create business strategies. Example coverage of cross-functional teams can be seen in Chapter 1 (Strategic Planning and the Marketing Management Process), Chapter 6 (the Product Management discussion), Chapter 9 (Personal Selling).

Coverage of Marketing Research: This expanded coverage offers an emphasis on both qualitative and quantitative research methods. Marketing information systems and sources of marketing research information are also discussed.

Market Segmentation Discussion: The text presents the development of a comprehensive list of segmentation bases, additional discussion of geo-demographic segmentation, and expanded coverage of product positioning.

Integrated Social and Ethical Dimensions of Marketing: Social and Ethical Dimensions of Marketing is integrated throughout the text.

How to Analyze Marketing Problems and Cases: Section II provides the students with an approach on how to analyze, write and present case analysis.

Coverage of Financial Tools Used in Decision-Making: Section III covers important financial calculations that are helpful to students in evaluating the financial position of the firm.

Coverage of Developing Marketing Plans: Section IV presents a marketing plan outline and hints for creating a marketing strategy.

Secondary Data Sources: Section V provides a bibliography of numerous relevant secondary sources that can be used as a resource for the analysis of many types of marketing problems. This is important for students as it increases the depth of case analysis as well as exposes students to important secondary sources that they can make use of in their careers.

E-Commerce topics: E-commerce topics integrated throughout the book underscore the importance of the Internet in the management of marketing plans. It also shows students how they must manage the Internet in order to find effective and efficient means of making the business meet the needs of its customers.