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| About the author |
Ned Herrmann McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide |
| Table of contents |
Part I: Introduction. The Organizing Principle. Aha! A Brief History of Whole Brain Research. Part II: Organizational Applications of Whole Brain Productivity. The Whole Brain Organization. Management Styles. Whole Brain Marketing, Sales, and Advertising. Whole Brain Teams. Job Design. Supervising. Whole Brain Creativity and Innovation. Organizational Change. Whole-Brain Training and Learning. Diversity. Top Management Training and Development. |
