Are your recommending the current edition of Principles and Practice of marketing 3e? Then by simply answering the following questions on how you use the cases within the text, you will be entered into a draw for a case of wine! As part of the development process for the fourth edition of "Principles and Practice of Marketing", we have compiled a number of questions relating to your use and rating of the case studies in the third edition. 1. For the following cases, would you please indicate if you have used the case in your teaching. 2. For the cases that you have used, please rate each in terms of quality as a marketing teaching vehicle. 3. For the cases on which you have a view, please indicate whether you believe the case should be: Retained for the next edition as it stands Retained for the next edition but in an updated form Dropped Closing Date: 30 September 2002 - winners will be notified on 1 October 2002. CASE STUDY Have you used this case? (tick box if Yes) Rating Retain, Update or drop? 1. Virgin Direct 2000 .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 2. Sylvan Ireland .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 3. Heron Engineering .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 4. Weatherpruf Shoe Waxes .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop Consumer Behaviour Exercise 1: Understanding Consumer Decision Making exercise .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop Consumer Behaviour Exercise 2: Symbolic Meaning of Brands exercise .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 5. Winters Company .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 6. Morris Services .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 7. Marks and Spencer .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 8. The Friendly Bank .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 9. WP Forty .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 10. Harvey Stores .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 11. Repositioning Budweiser .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 12. Automatic Vehicle Location .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 13. Levi Jeans .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 14. Muller Dairy UK .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 15. Swatch .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 16. Philips Aqua Wave .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 17. Hansen Bathrooms (A) .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 18. Computron Inc 1994 .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 19. DHL Keep Your Promises .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 20. Blue Lagoon .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 21. Glaztex .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 22. Selling Exercise .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 23. Seagram Europe and Africa .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 24. Houstons .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 25. Netiva Corporation .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 26. Pane Window Systems .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 27. New Sponsorship .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 28. Kuala Lumpur 1998 .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 29. Mitsubishi Electric Ireland (distribution) .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 30. Caf Direct .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 31. Wal-Mart Buys Asda .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 32. Netto .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 33. Mitsubishi Ireland (competitive marketing strategy) .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 34. Hirefone .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 35. Hansen Bathrooms (B) .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 36. Jambo Records .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 37. First Direct 2000 .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 38. Club la Santa Lanzarote .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 39. Eurocamp .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop 40. British Airways World Cargo .. Excellent Good Average Fairly Poor Very Poor .. Retain Update Drop   Name*: Title*: University*: Address: Name of course/module taught*: No. of students on course/module*: Type of module on which you have adopted the book: Undergraduate one semester Undergraduate two semesters Masters one semester Masters two semester Other Tel. No: email*: (* - indicates required field) We would welcome any further suggestions you would like to make about the cases in the book: McGraw-Hill Education may occasionally contact you about products and services that we think may be of interest to you. If you would prefer us not to do this, please click here. McGraw-Hill Education will not pass on the details you have provided to any outside organisations. 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