|
McGraw-Hill Education Europe publishes market-leading,
introductory textbooks and e-content. Our focus is to become Europe's
pre-eminent content publisher of choice for authors and customers.
In achieving this McGraw-Hill leverages the experience of more than
100 years of product development, marketing skill and sales success
to develop your textbook or e-content vision into the very best
product it can be and to make it available to customers in any format
they choose.
McGraw-Hill brings to bear a number of exciting competitive advantages
to help attain this goal:
- The IPDM - Integrated Product
Development Model. Unique in the industry, the IPDM is a set of
tools enabling an integrated collaboration between author, editorial
team, marketing, sales, media, design and production. It creates
an author-centred, market-driven final product that maximises
market share.
- Sales and Marketing Specialisation.
McGraw-Hill's specialist sales and marketing team contribute thorough
knowledge of market and customers, stronger relationships and
deeper market penetration for your product.
- Media innovation and e-learning.
McGraw-Hill has long been innovating and setting technology standards.
Our industry-unique specialist e-learning editorial and sales
functions ensure we can meet the ever-changing demand for non-print
material.
- Global network. While Europe
remains a centre of excellence in its own right, McGraw-Hill ensures
that your product reaches the widest possible audience. With offices
in over 30 countries and publications in more than 40 languages,
we can give authors worldwide reach.
We invite you to submit a proposal based upon our
guidelines to the relevant at MH Education Europe, either by e-mail or by
post. Our editors will respond swiftly to all proposals, providing
you with an initial assessment of its market potential. Our areas
of interest include the following:
Economics
Finance
E-Commerce
Marketing
Accounting
Decision Sciences
Organizational Behavior
Management
Psychology
Social Sciences
Computer Science |