McGraw-Hill Education Europe publishes market-leading, introductory textbooks and e-content
Our focus is to become Europe's pre-eminent content publisher of choice for authors and customers. In achieving this McGraw-Hill leverages the experience of more than 100 years of product development, marketing skill and sales success to develop your textbook or e-content vision into the very best product it can be and to make it available to customers in any format they choose. We are leaders serving vital needs in growing markets.
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by David Jobber, market-leading author
McGraw-Hill brings to bear a number of exciting competitive advantages to help attain this goal:
The IPDM - Integrated Product Development Model. Unique in the industry, the IPDM is a set of tools enabling an integrated collaboration between author, editorial team, marketing, sales, media, design and production. It creates an author-centred, market-driven final product that maximises market share.
Sales and Marketing Specialisation. McGraw-Hill's specialist sales and marketing team contribute thorough knowledge of market and customers, stronger relationships and deeper market penetration for your product.
Media innovation and e-learning. McGraw-Hill has long been innovating and setting technology standards. Our industry-unique specialist e-learning editorial and sales functions ensure we can meet the ever-changing demand for non-print material.
Global network. While Europe remains a centre of excellence in its own right, McGraw-Hill ensures that your product reaches the widest possible audience. With offices in over 30 countries and publications in more than 40 languages, we can give authors worldwide reach.
We invite you to submit a proposal based upon our to the appropriate at MH Education EMEA, either by e-mail or by post. Our editors will respond swiftly to all proposals, providing you with an initial assessment of its market potential. Our areas of interest include the following:
Economics
Finance
E-Commerce
Marketing
Accounting
Decision Sciences
Organizational Behaviour
Management
Psychology
Social Sciences
Computer Science
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